ROSA™ Return on Sponsorship Advertising was developed by Emerging Magazine, Inc to provide business owners with an incentive to sponsor events produced by the marketing and events company, including the non-profit corporation, International Children's Art Network, producer of fundraising events.

By Wrath Nathaniel, Production Manager

In the current economy business owners have had to reduce the amount of advertising costs associated with sponsorships. Sponsors of event productions enjoy mass appeal to captive audiences during themed events, through strategically placed banners, posters, media mentions and onstage visual mediums. This in itself is a great way for business owners to brand their name and products. However, these costs are prohibitive for some small to large companies whom have been required to scale back on advertising expenditures.

The development of the ROSA™ Return on Sponsorship Advertising program allows business owners or public relations personnel for large companies to receive cash back for their participation. The ROSA™ program is more of a partnership with Emerging Magazine, Inc either on a temporary or long-term basis.

The ROSA™ program proffers a share of production profits, generally a share of gate ticket receipts. The program works well with in-kind sponsorships or paid sponsorships. The share program begins with $1000 sponsorship levels and continues to $50,000 sponsorship levels.

The misconception most business owners do not realize is a share of gate ticket receipts average an average return of 32% of their sponsor level per attendance of 5000 persons. An easy example based on the $1000 USD sponsor level provides a return of approximately $320 USD based on a ticket price of $35 USD. As event attendance climbs, ROSA™ returns rise as raw costs remain unchanged, therefore increasing profitability for the production.

Additional benefits of the program are sales on bottled water, food, and specialty event products. The company feels that sponsors should be rewarded for their participation considering without sponsor funding and in-kind sponsorships most events could not bring large attendance numbers, nor create memorable productions for attendees.

Typically, the ROSA™ program encourages sponsors to create a long-term partnership with Emerging Magazine and International Children's Art Network. With business owners and corporate managers generating a return for their respective companies, the result is larger sponsorships in the future, generating appealing events whose purpose is to draw larger audiences.

The company does not exclude smaller sponsorships of $500 or less. These sponsorships are rewarded with free vacations, free travel, hotel room stays and free round-trip airfare. Sponsorships range from website banners, social media promotion, press release submissions, event poster inclusion and website links.

The organization produces Celebrity Charity Events , Fashion Shows, Model Competitions and Celebrity Golf Classics as well.

To learn more email: events@emergingmagazine.com or phone 1-888-244-4418