NEFF Headwear, one of the first authentic snow and skate headwear companies that has been notoriously supported by some of the biggest names in action sports and music, announced today their collaboration with recording artist, Future. Designed to push cultural boundaries and spark creativity, NEFF x Freebandz marks the first foray into apparel collaborations for Future’s label, Freebandz. Launching in stores and online on December 22nd, NEFF x Freebandz features a range of original tribal print T-shirts, sweatshirts and headwear that were inspired by Future’s own internationally acclaimed style. Aimed to motivate fans, the word “WARRIOR” is seen scrolled across the back of a baseball tee with the numbers “06,” a subtle nod to Future’s desire to continue to exceed expectations and pay homage to his hometown of Kirkwood, Georgia, or Zone 6.
“Future was my ideal choice to collaborate with us because, like Neff, he doesn’t fit inside a box,” said Shaun Neff, founder and CEO of Neff. “Future is a trailblazer in trap music who’s writing some of the catchiest hooks out there, but also transcends genres. That’s why you’ll find influences from hip hop, athletics, urban style, and high fashion all weaved into the fabric of this exciting new collection.”
Running exclusively on Neffheadwear.com beginning December 22, NEFF x Freebandz will release a short film that gives an inside first look at the collection and includes an intimate conversation with Future about what drives him daily. “My music, just like Neff clothing, cannot be confined,” said Future. “I wanted to collaborate on a collection with a brand that I knew people would love. I want everyone to have a little bit of my signature style in their wardrobes.”
In celebration of the collaboration, exclusive retailer Tilly’s will be offering fans the chance to win a pair of tickets to Future’s “Purple Reign” tour and a private meet and great after the show. The contest will kick off Christmas Day (December 25) and run through February 1, 2016 on Tillys.com. Fans can purchase NEFF x Freebandz from $30 – $65 on Neffheadwear.com, Tilly’s stores nationwide and Tillys.com beginning December 22.