Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, today debuted its newest Foot Locker spot, titled “Collection,” along with its Kids Foot Locker spot, titled “Borrowed,” which together kick off the brands’ annual February marketing campaign.
Throughout the month of February, Foot Locker and Kids Foot Locker will continue to fill their stores with the hottest product and gear releases hitting the market. This year’s campaign starring actor and comedian Kevin Hart showcases Foot Locker’s and Kids Foot Locker’s newest gear in two, new 30-second spots.
Foot Locker’s spot opens with Hart and NBA star forward Draymond Green on a fashion runway. Hart notes how much NBA players love fashion, and introduces his line to Green the day before it is set to be unveiled internationally. Unfortunately, the line is garbage, literally. Green politely suggests that February is Foot Locker’s month, and therefore not an ideal time to premiere a fashion line. So Hart takes Green’s advice and completely changes his line – to Foot Locker gear. The scene abruptly shifts to entertainment news footage of Hart’s fashion show with the headline, ‘LAWSUIT.’
The Kids Foot Locker commercial opens with Hart relaxing at home on the couch. His son, played by an actor, walks in and immediately recognizes his own clothing on Hart. He confronts Hart, who plays it off saying that both Foot Locker and Kids Foot Locker get fresh gear in February. His son doesn’t buy it, checking for his name written on the inside of his shirt and mentioning that the two wear the same size. But Hart won’t lose that easily, doubting they wear the same size and declaring, “You’re small – I’m petite. Petite is a cooler version of small,” among other sidesplitting asides.
“Kevin Hart and Draymond Green have been great to work with and we’re pleased with the entertaining outcome of both spots,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. “February is an exciting month for us, at both Foot Locker and Kids Foot Locker, and this campaign highlights some of the fresh new gear we’re showcasing this month. It’s a great way to kick off our ‘Hottest Month of the Year.'”
“Foot Locker and Kids Foot Locker are taking February to a whole new level with these great spots,” said Hart, “and being able to work on two completely different commercials was a fun way to highlight their newest collections.”
“Appearing in a commercial with a comedic talent like Kevin Hart is an honor for me,” said Green. “Plus I got a sneak peek of Foot Locker’s hottest gear, and the opportunity to help kick off this amazing month.”
Both commercials debut online today and via broadcast on Feb. 3. The spots were created by worldwide agency BBDO.