Iconic Gigi Thong Sandal By Sam Edelman To Release Laidback Luxury Campaign

Sam Edelman’s instantaneously emerged as a favorite among celebrities and fashionistas around the globe, since inception in 2004. Sam Edelman has grown into a complete lifestyle brand, dressing the “Sam Girl” from toe to head. With flagship locations in New York City’s Soho shopping district and on North Beverly Drive in Los Angeles.

The brand has called upon photographer Kelly Klein to capture images for Sam Edelman’s latest ad campaign. Edleman and Klein collaborated together during 2010 and 2011 with Kelly Klein shooting images for ad campaigns at that time.

The new campaign was inspired by laidback luxury. The Kelly Klein photo shoot took place in Palm Beach at a private residence. Obscuring the models’ faces was intentional, this was to proffer consumers the idea of envisioning themselves in the images.

Print ads in Elle, Harper’s Bazaar, InStyle, Marie Claire, Vanity Fair, Vogue, Footwear News and Women’s Wear Daily are forthcoming.


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